A Simple Ecommerce Marketing Plan

1. Define Your Goal

2. Understand Your Customer

3. Build Your Strengths Upon Competitors’ Weakness

4. Devise a Keyword Research Plan

5. Create Useful Content

6. Promote Your Content on Social Media

7. Choose an Effective Ecommerce Solution


Here is a breakdown of the different sections of the business model canvas:

  • Key Partners: Who is necessary for your business to be successful?
  • Key Activities: What does your business need to do or achieve to be successful?
  • Key Resources: What can you use to benefit your business?
  • Value Proposition: What is your unique selling point?
  • Customer Relationship: What is important in your customer relationships?
  • Channels: How do people hear about your business?
  • Customer Segments: How do you differentiate between customers?
  • Cost Structure: Where will the money go?
  • Revenue Streams: Where does the money come from?

How to Use the Business Model Canvas

As you can see, there’s quite a bit to fill out, but whether you’re planning for your business as a whole or a single product launch, fill out the value proposition first. You’ll want to answer these questions:

  1. What do you plan to do?
  2. What needs are you satisfying?
  3. What is your unique selling point?

Next, add keywords to the other areas. You can be as creative or as concrete as you want.